A Forecasting Evolution [pdf]
Article featured in PharmaVoice magazine, April 2009, Digital Edition

Using Channel Optimization Segmentation to Maximize Communication in a Dynamic Sales Market [pdf]
Presented at the 2009 PMRG Conference- March 2009- Las Vegas

Life After the Focus Group [External]
Article in the October 2008 issue of PharmaVoice featuring Ziment CEO, John Tapper

Getting the Most Out of Complex Marketing Research Models [pdf]
Presented at the 2008 Pharmaceutical Business Intelligence Research Group (PBIRG) Conference- May 18, 2008

Calibration of Preference Share [pdf]
Presented at the 2008 Pharmaceutical Management Science Association (PMSA) Conference- April 27, 2008

Working From the Inside Out: Building Internal Consensus to Implement Highly Strategic Research [pdf]
Presented at the 2007 Pharmaceutical Marketing Research Group (PMRG) Institute

Design Market Segmentation Models as a Platform for Patient-Centered Outreach Initiatives [pdf]
Presented at the 2007 Center for Business Intelligence (CBI) Conference

State of the Art: Market Segmentation in Healthcare [pdf]
Presented at the 2006 Pharmaceutical Marketing Research Group (PMRG) Conference- April 2006

Using Research to Understand a Changing Marketplace [pdf]
Article featured in Pharmaceutical Executive magazine, March 1, 2006

The Research Engine [pdf]
Editorial featured in Medical Marketing & Media, January 2005

Importance of Strategic Research Early in Compound Development Process to Maximize Commercialization [pdf]
Presented at the 2004 Pharmaceutical Marketing Research Group (PMRG) Annual Conference

Market Research Q&A [pdf]
Article featured in Pharmaceutical Executive magazine, September 1, 2004

Choosing Optimal Product Profiles and Critical Trial Endpoints for Commercial Success [pdf]
Strategic Market Research for Pharmaceutical Practitioners, Presented in February, 2004