In today’s world, optimizing all compounds and indications that are in development is essential to ensure success. There are no second chances. TRIALZ is about helping you identify what is best from a commercial standpoint as you look at compounds/new indications in their early phases (typically phase II).
TRIALZ shows you the optimal profile for your product and its best phase III clinical trial endpoint bundle. It provides a tool to help you continue to refine your understanding as you learn more about your product. It will help you understand the commercial prospects of your compound and the value of doing “that next trial”. This results in a more successful launch and improves your product’s commercial prospects.
TRIALZ recognizes that multiple decision-makers, including patients, physicians and, in some countries, payers, can create complex dynamics in the decision process. Furthermore, TRIALZ lets you explore your product’s performance in a number of different local markets and brings these varied viewpoints together in one integrated approach. TRIALZ uses this insight to create more realistic decision-choice models.
Optimize Clinical Trials. Using decision models specifically designed for complex productdevelopment tasks, TRIALZ allows you to understand the incremental gain of adding each clinical end point while forecasting preference share.
Substantiate the Benefits. What should R&D look to accentuate in your phase II compound and gauge their impact on potential share of preference in each local market? As you learn more about your product, characteristics can be optimized to increase ROI.
Interpret the Market. By infusing better market knowledge earlier in the product development process you will gain additional time to shape and prioritize the local markets and determine the most productive segments to target.
Know Your Target Audience. Determine the tradeoffs respondents make between product configurations, indications, and data availability. TRIALZ can model the impact of physician and consumer education for undeveloped markets, and can gauge the impact of new inputs into the market.
Stage 1 uses qualitative research to acquire an initial understanding of the marketplace. Product attributes and levels are examined, including indications, outcomes and patient types. Target patient types and market dynamics are investigated as we seek to develop the best tools for the phase II study.
Stage 2 uses quantitative modeling to simulate the future market. It is critical to understand what combination of features and attributes will maximize selection and usage and how customers’ decisions impact a product’s success. TURF (Total Unduplicated Reach and Frequency) analyses yield the combination of clinical trials that optimally influence writing of your product.
Stage 3 integrates qualitative and quantitative research to examine the results and make actionable recommendations.
The Right Approach. Our suite of proprietary designs allows you to build the right model for your market situation. From hybrid conjoint to Benchmark Discrete Choice, we have the right tools to help you model even the most complex market scenarios.
The Right Methods. Special know-how is applied to understand the impact of consumer and physician education on undeveloped markets all over the world. We match the method to the problem, and offer a variety of cutting-edge approaches to build the most accurate, flexible models possible.
The Right Execution. We have extensive experience conducting decision modeling studies with physicians and patients all over the world. We know just how to collect the data you need, and how to avoid the pitfalls that can be so dangerous to such complex studies.
The Right Tools. Our goal is to use our marketing research data to tell powerful marketing stories. Because our focus is on helping you make the most critical strategic decisions your brand faces, we are committed to giving your actionable, easy-to-digest insights.
At Ziment we have conducted hundreds of TRIALZ investigations. We have the experience and knowhow to help you frame your learnings within a local marketplace context. We employ some of the best marketing science talent in the industry, allowing you to work with creative analytical minds that work in a culture that demands their focus on your bottom line.