EVENTZ creates certainty where none existed before. Our approach provides sophisticated quantitative predictions of the probable impact of changes in a given marketplace.
EVENTZ is an important tool at many times in the market. It helps you to understand the impact and your potential responses given:
and many, many other events that may take place for your brand and/or for competition.
The core of EVENTZ is a specially developed decision model that helps you really understand how changes in the market will likely impact your brand. Our design, which incorporates embedded risk analysis, allows you to fully understand the impact of an event in the context of tremendous uncertainty resulting from the interactions between products, patients, marketplaces, payers and physicians.
Using Monte Carlo simulations, EVENTZ provides you with the true probabilities associated with various market outcomes. Further, EVENTZ allows you to alter these probabilities at a later date if you have better knowledge and re-assess the impact on your product. This means that you will be able to say that given market event “X”, there is a 60% chance that “A” will happen; a 20% chance that “B” will happen, and so on. This provides your management with the proper framework in which to make brand decisions.
Using the most sophisticated quantitative techniques available, EVENTZ creates certainty through better analytics, resulting in the clearest predictions possible.
These methods produce the perfect combination of precise measurement along with the ability to track and quantify each uncertainty in the market. It allows you to address the things that routinely happen in marketplaces today with an intelligent, well constructed approach that provides your management with an easy to understand picture of the potential outcomes from the event, how they impact market constituencies, and suggested actions to address the events. It adds precision to what today is more of a judgment call, helping you to make a good decision.
The Best Tools. EVENTZ uses risk analysis embedded into custom decision models to give you the answers you need.
The Best Advancements. We improve these high-end decision models using the most sophisticated advances in quantitative methodology.
The Best Output. In situations of uncertainty, EVENTZ goes the extra step to quantify uncertainty and allows you to make more informed decisions.
Ziment has over 25 years of experience and hundreds and hundreds of successful decision models in its background. With over 1,000 custom-designed, primary research projects in the past five years, Ziment has experience with every audience in virtually every therapeutic category across most of the geographies around the world.